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CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
“It used to be that big eats small. But now it’s a world where fast eats slow. What’s important is that we get to the future first.” The comment comes from global CPG giant, Unilever’s CMO, Keith Weed....
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Interesting Infographics: Constructing the Perfect Lead Generation Form
We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two different designs to find the approach that works best for your audience. But how many of...
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Predictive Analytics Takes CMOs From Survive to Thrive
As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. The Farmer’s Almanac claims that it can predict the weather...
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Top Ways to Attract Prospects
Happy new year, everyone! January is always a time of reflection, when we make resolutions to build on our past successes and change our bad habits. My resolution this year, at least in terms of this...
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Interesting Infographics: The Strategies of Canada’s Marketing Leaders
It can often be an eye-opening experience to see the way that different people in your industry handle their work – what they focus on, what they see as best practices, and how they measure their...
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Interesting Infographics: When and How to Update Your Social Media
Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a number of the brands I follow seem to have a knack for...
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7 Steps to Brilliant B2B Marketing [Part 1]
B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on...
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What We Learned from 300 Content Marketers
When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and...
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Increase LinkedIn Engagement by 386%
While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that...
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Interesting Infographics: Influencer Marketing Drives 11x more ROI
Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other...
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